STEVE EMBER:

Welcome to THIS IS AMERICA. I'm Steve Ember.

FAITH LAPIDUS:

And I'm Faith Lapidus. These are important days for makers of sweets and sellers of flowers. For owners of fine restaurants and publishers of greeting cards. For salespeople at clothing stores. And for all the people whose job is to make other people's hair and fingernails look their best.

STEVE EMBER:

These are important days because soon it will be February fourteenth, Valentine's Day. This w...